branding

Wendy’s rewards

NOTES:

When Wendy’s revamped their rewards program, they wanted us to let loyal (and soon-to-be loyal) customers in on it. With limited media budget, we set out to leverage existing brand assets and placements to get the message out there in a way that stood apart from regular Wendy’s messaging.

Like the program itself, we aimed to keep the branding simple and easy, but, as with all things Wendy’s, fun and approachable.

Note: This is another project from the graveyard. Budget got pulled before these bbs ran, but I’m preserving the work here. It was too fun not to 🥲

CREDITS:

CD: Jordan Gray
CW: Ant Tull
AD: Monika Hoang

REWARDS LOGO:

We designed a logo for the Rewards program that pulled from the existing Wendy’s Logo and brand font.

Color palette stayed in the Wendy’s family, but allowed for the Rewards Program to stand out from other Wendy’s messaging.

IN-STORE & PACKAGING

We created a set of Rewards branded packaging to encourage in-store sign-ups, everything from stickers on the burgers, to the employee shirts worn at the register.

The tone and personality we set used simple, repetitive language that allowed for a fun Wendy’s wink, while also emphasizing how easy the program is.

STORE EXTERIOR & OOH:

We also leveraged the use of repetitive visuals to match the copy and drive home the simplicity of the program— buying food gets you more food (you get the idea).

We also pitched some OOH placements to keep the rewards program top of mind for those not already at a Wendy’s.

Wendy's Rewards